The Hunger Month initiative is a month-long in-store campaign aimed at raising awareness and funds for meals by encouraging consumers to purchase selected partner products in any Food Lover’s Market nationwide. Despite South Africa being a net exporter of food, 14 million citizens are vulnerable to hunger on a daily basis and the Food Lover’s Market Hunger Month campaign – now in its third year – hopes to reach and exceed 1 million meals in 2019. The campaign raised enough money to feed 733 179 hungry South Africans last year.
By purchasing selected products in store, shoppers will be able to contribute to a meal. Shoppers can show their support by purchasing any of the following products in store:
- 1.5kg bag of Tru-Cape Apples or a 1.5kg bag of Tru-Cape Pears;
- 7kg pocket of potatoes or onions from Wenpro;
- 1.5L Simpl. Juice;
- 3kg bag of Rugani carrots or a 750ml Rugani Veggie Juice.
Any of these products, bought between 1 May and 28 May 2019, will contribute the required R0.90c FoodForward SA needs to provide one hungry South African with a meal. In addition, Food Lover’s Market will donate R0.90c for any burger meal sold in Market Cafe’s during the month of May and will donate 1% of turnover on 28 May will directly to FoodForwardSA.
Says Kate Marais, Head of CSI at Food Lover’s Market, “Statistics from the South African Health and Nutrition Examination Survey found that 28% of urban households are at risk of being hungry, while 26% are already experiencing hunger. In rural areas, the statistics are higher at 32% and 36% respectively.”
“To us it means that food insecurity is a real problem faced by a significant portion of our population and it’s no longer just the problem of an NGO, government or corporate – but it’s really everyone’s problem.”
Hunger Month culminates on 28 May – which is World Hunger Day – and Food Lover’s Market will be donating 1% of its overall sales on this day towards the Hunger Month initiative.
“Each partner product has been hand-picked for the fact that it’s an easy household staple. This makes it easy for everyone to do their bit – we would like to encourage our shoppers to get involved,” concludes Marais.