We’re putting our best f(r)oot forward this year as we continue our exciting partnership with the FNB Wines2Whales series. These events take place annually in November and include some of the toughest and most beautiful MTB rides in South Africa. The FNB Wines2Whales consists of three mountain biking events: namely –

The Adventure – which takes place from

The Ride – which takes place from

The Race – which takes place from

Mountain Bikers from all over South Africa (and indeed the world) participate in these exciting events.


For several years, Food Lovers Market has been involved as the food partner for this series. We’re there to make sure that riders and supporter alike are fuelled with loads of awesome healthy food for the duration of the series. Catch up in the main dining tent at each stop along the course and at each water point. In addition to this we provide loads of training tips, healthy eating plans and have also held fun informal MTB rides  to help those participating get the most out of their training. Food Lovers Market also offered riders the opportunity to win tickets to the over-subscribed Ride simply by clocking their training miles on our #lovethebikechallenge.


Our fun informal rides took place over two weekends in October and we encouraged serious mountain bike enthusiasts to bring along the whole family for short, fun rides in and around the beautiful Stellenbosch winelands. These rides began and finished at the Food Lovers Market stores at Eikestad Mall, Stellenbosch and riders who completed the course were treated to vouchers to enjoy breakfast at the Market Café at this store afterwards. In addition to this, we teamed up with Wildekrans Wines who offered riders and store visitors alike some delicious wine tastings at the store.